The 4th Place

The impact of the 4th place

  • Free or inexpensive – access to the internet is seen as a basic and necessary utility to most and the legislative generally agrees with governments in the developed world setting out minimum connection standards for their citizens
  • Accessible – with devices so pervasive that allow connections and the advent of smart assistance that don’t even need a screen emerging people can access the 4th place everywhere and in a way that works for them.
  • Habitually accessed – When was the last time you went a day without checking Facebook, Twitter, instagram, your email, slack, messages or your favourite news site?
  • Welcoming – this could be debatable for some however, people typically put forward their ideal life on their social feeds. While the psychological impact of this is better understood people still feel they need to be updated and update others on what they eat, where they travel, even when they pray.
  • Sharing. Code, information, ideas can all be freely presented and feedback and insights gained. People really don’t hold back, and it invites interactions from introverts and extroverts alike.
  • Pervasive. It freely crosses the other 3 places and can equally enhance and detract from them.
  • Instant. As connectivity has improved so too has the expectation on this. Sites, music, videos and all forms of interactions are expected to be instant.

Why the 4th place



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